I loved that site. MoJo discusses the genesis of the site with its creator, Mathew Honan (who now has a book deal).
My wife Harper and I are both avid cyclists. Harper is absolutely consumed with cycling; it's what she talks about all the time. Just before Super Tuesday she just went full-bore Obama. It was all she could focus on. She was canvassing, making phone calls, spent all Super Tuesday standing outside with Obama signs around town. So I said to her, "Barack Obama is your new bicycle." She thought it was funny; I thought it was funny. And then on February 13, I was going home from the library on the bus and I started thinking how Barack Obama is kind of like the whole country's new bicycle. I had the idea for the site around 5 p.m., and it was live by around 9 p.m....
I think to some extent it is kind of an empty vessel. I've had people convinced it's an anti-Obama site. I've had people convinced it's a pro-Obama site. And I didn't intend it as either of those things. I was just trying to comment on the fervor there is for Obama and the excitement that he has generated in his supporters. I think it was popular because people who didn't necessarily support Obama found it funny. (Mother Jones)
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