Studies Suggest Pro-Obama (or Anti-Hillary) Media Bias

by D. Cupples |  Since January, I've noticed that some media outlets seem to rather noticeably favor Barack Obama or disfavor Hillary Clinton.  Apparently, other people (aside from Clinton's supporters) have also noticed: hence, the Saturday Night Live spoof on the media's election coverage (videos on the next page).

Though it's not proof, the St. Pete Times' Bill Maxwell recently pointed to studies indicating that the quality of media coverage has been different:

"The Center for Media and Public Affairs reported that since mid December, when the Iowa caucuses came into play, Obama has received the lion's share of the positive coverage:

'From Dec. 16 through Jan. 27, five out of six on-air evaluations of Obama (84 percent) have been favorable, compared to a bare majority (51 percent) of evaluations of Mrs. Clinton. The gap in good press widened since the New Hampshire primary, with Clinton dropping to 47 percent positive comments and Obama holding steady at 83 percent positive.

'NBC's coverage has been the most critical of Clinton - nearly 2 to 1 negative (36 percent positive and to 64 percent negative). Conversely, ABC's coverage was most supportive - nearly 2 to 1 positive (63 percent vs. 37 percent). CBS and Fox were more balanced - 50 percent positive comments on Fox and 56 percent positive on CBS.'

"The Pew Research Center found a sharp difference in tone between coverage of Clinton and Obama. Here, I also must address the pundits. Most, left and right, have been unfriendly to Clinton, some writing her obit and others advising her to fold up her tent. Obama, on the other hand, has been treated like the Second Coming."  (St. Pete Times)

You can read more details from the CMPA's studies (including examples) here and here. 

Web sites worth exploring: Project for Excellence in Journalism and Fairness and Accuracy in Reporting.  Thanks to Make Them Accountable and No Quarter for pointing out Maxwell's piece.

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Related BN-Politics Posts:

* Penn. Governor Notices Media Bias

* Is MSNBC Biased Toward Obama or Against Hillary?

* Hillary Clinton (Candidates' Positives, Part I)

* Obama: Because I Remember (Candidate Positives, Pt. II)

* Clinton Open to "Dream Ticket," Obama not There Yet

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